Brand & Employee Engagement Leader
I am a data-driven brand leader with 15+ years of marketing experience and over 11 years focused on talent brand, employer branding, and employee engagement strategies.
I started my brand career as a retail marketer at Whole Foods Market. I accidentally fell into the world of employer branding when I was offered a job that I was horribly unqualified for at Microsoft. Fortunately, I am quick study, I fail fast, and I have an always-be-learning attitude so Microsoft kept me around. After 6 years of building & executing talent brand and employee advocacy strategies, I was offered an opportunity to lead a team of marketers at Facebook (aka Meta). It was there that I learned that I am skilled leading , enabling, and empowering teams to do amazing work that delivers business value.
I am known for my Get Things Done attitude and my Big Hoop Energy.
I am the Director of Brand Advocacy at Procore.
I lead Procore's Brand Advocacy team, and we have the privilege of leading programs that help evangelize Procore's culture and people including Talent Brand, Corporate Social, Employee Advocacy, and our Speakers' Bureau. In simpler terms, our team tells the stories about what it's like to be part of Life at Procore!
Empowering & enabling teams to do the best work of their lives
As I shared in my Key Experiences, I find my true joy at work by leading high-performing teams & enabling them to do amazing work that brings them their own joy. I love working with people to help them realize their own strengths and how to apply those strengths to create impact. I feel the most accomplished when I see my team members learning, growing, and succeeding.
Ambiguity is just another word for possibility
We all face periods of ambiguity at work. In fact, change is probably the only constant. And I get it, change is hard. And ambiguity can be even worse. That missing clarity can lead to doubt, uncertainty, trepidation, and generally a sense of "what am I event doing here"?
But it doesn't have to be that way. No, seriously.
What if we shifted our view of ambiguity just a bit? Instead of thinking of ambiguity as straight-up uncertainty, what if we were to consider it a situation that is open to interpretation? Instead of being left directionless without a roadmap, what if we have our choice of what road we’d like to travel?
When faced with those moments or periods of uncertainty, pause. Take a breath, and consider this.
Most things in life don't have a clear beginning, middle, and end. The most memorable journeys are the ones that take you off the map.
In uncertainty, see interpretation. In doubt, see choices. In ambiguity, see possibility.
Seeing my job description as a loose guideline
Whenever I'm asked how I got to where I am, I always share that I have build my career on white space, on looking past my so-called job description to see the opportunities that exist within the bullets. And then using that space as infinite possibility, building up and out, where the organization needs it the most.
You can do this too! Where do you see areas of opportunity, or white space, for you to use your unique skills, your diverse perspective, to bring value and impact? What possibilities are emerging from those undeveloped areas? Where can you envision a bridge, or an in-road, or a skyscraper being built?
No, you aren't out of line here, you aren't being subordinate. You are doing what you were hired to do - to bring audacious visions to life for your organization...and for yourself.
Remember, envisioning possibility is just the beginning. Now you need to roll up your sleeves, grab all of the tools that you've earned and learned along the way, and start building.
