How do you collaborate across teams to ensure social media campaigns align with overall marketing & business objectives?

Communication! Procore is a highly collaborative organization, and we are always seeking opportunities to break down siloes and connect dots. Our social media team is in constant collaboration with the rest of the marketing team as well as our business stakeholders, and current goals and priorities are communicated regularly. We work closely to ensure that we are in lock-step with what we are trying to achieve, what KPIs for which we are responsible, and how we share our results. One of our values is openness, and it is critical in our campaign work.

Thank you for this thoughtful response! Can you share more about how the different teams within marketing communicate and work in lockstep - ie is it through stand-ups, project management software, etc? How is the marketing department structured, and where does the social media team fall within the marketing org?

Hi Chelsea, it can depend on the team and the project, but within marketing, we have many touchpoints that allow us to stay connected. From team meetings to All Hands to AMAs to technology, we communicate up and down & back & forth regularly. We believe that openness, transparency, and collaboration are the keys to impact. The Social Media team falls within the awesome Brand Marketing org.