In regard to sales, who are the main personas Procore sells to and what are the most common pain points we solve for?

If you pop over to our website and click on "Who We Serve" on the menu, you can see our main audience and dive into what that looks like: https://www.procore.com/.

But, it's

• Civil and Infrastructure

• General Contractors

• Owners

• Public Sector

• Subcontractors

Awesome...thank you, Melissa!

We also have some great case studies on our website where you can learn about how each particular profile solved for a specific problem they were facing :)

I think my question was more in regard to specific personas within these verticals...for example, are we selling to IT folks, CIO, project managers, etc?

Oh I see! So typically (depending on the company size) we are doing C-suite selling. Maybe a Project Manager or IT person is our champion - but we ultimately want to get to that CEO/CTO/CFO